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Internal Evaluation Matrix
IFE
How do I produce an IFE MATRIX?
Internal Factors that are Key:
Weights
Rating
Multiply
Sum
Example 1 of an IFE Matrix Table
Description |
WEIGHT |
RATING |
WEIGHTED SCORE |
|
Internal Strengths
|
||||
1. Largest Manufacturer in the market |
10% |
4 |
0.40 |
|
2. Suppliers Major airlines |
12% |
4 |
0.48 |
|
3. Good reputation and image |
4% |
3 |
0.12 |
|
4. Close proximity to the airport |
8% |
4 |
0.32 |
|
5. Strong management team |
4% |
3 |
0.12 |
|
6. Increasing Cash flow |
5% |
3 |
0.15 |
|
7. Loyal Employees |
4% |
3 |
0.12 |
|
8. Access to cheap and reliable financing |
3% |
4 |
0.12 |
|
9. History of minimal service complaints |
4% |
3 |
0.12 |
|
10. Financial Ratios |
5% |
4 |
0.20 |
|
Internal Weaknesses
|
||||
Saturated Market |
10% |
1 |
0.10 |
|
Sensitive oil to prices |
15% |
2 |
0.30 |
|
Little Diversification |
8% |
2 |
0.16 |
|
Absence of strategic Partner |
4% |
1 |
0.04 |
|
Limited Access to International Markets |
4% |
1 |
0.04 |
|
Major weakness(1),Minor Weakness (2),Minor Strength (3), Major Strength (4) |
||||
TOTAL |
100% |
|
2.79 |
Example 2 of an IFE Matrix Table
Description |
WEIGHT |
RATING |
WEIGHTED SCORE |
|
Internal Strengths
|
||||
Shopping under one roof |
15% |
4 |
0.60 |
|
Customer Oriented |
13% |
4 |
0.52 |
|
Financial Position |
10% |
3 |
0.30 |
|
Brand Image |
12% |
4 |
0.48 |
|
Wide range of services |
10% |
4 |
0.60 |
|
Internal Weaknesses
|
||||
Lack of formal mission statement |
8% |
2 |
0.16 |
|
Slowing speed of the depart lines |
10% |
2 |
0.20 |
|
Don’t have any research and development facility |
6% |
1 |
0.06 |
|
Wal - Mart’s top management is dominated |
8% |
2 |
0.16 |
|
Undifferentiated products and services |
8% |
2 |
0.16 |
|
Major weakness(1),Minor Weakness (2),Minor Strength (3), Major Strength (4) |
||||
TOTAL |
100% |
|
3.04 |